About Umicellar
Umicellar is a curated platform for science-backed health brands that deserve a wider audience. We find products with solid clinical track records, long safety histories, and real-world results — brands that are often under-the-radar despite their quality — and make them easily accessible to communities around the world at the best prices available, backed by a money-back guarantee.
Every brand we carry goes through our own vetting process: we review the research, gather community input, connect directly with the brand, and only offer products we genuinely stand behind. We don't promote for the sake of promoting. Our first brand is URAH — an award-winning, clinically studied range of micellar transdermal creams for joint, bone, and sports recovery — and we plan to bring more trusted brands to the platform over time.
We also work with businesses — retail pharmacies, spas, sports centres, niche wellness stores, and clinics — who want faster, easier access to the brands we carry for their customers. If you're a business looking to stock or recommend a product we carry, get in touch.
We believe quality health solutions should be genuinely accessible — not buried in specialist clinics or priced beyond reach. We believe the nuances in how health products work should be openly studied and shared. And we believe personalised experiences with products should be crowd-sourced transparently, so people can make better decisions for themselves.
What we do
We dig into published studies and clinical data, then translate them into something useful for the specific people who need them — the tradesperson whose hands are wearing out, the community whose genetics or lifestyle carries a different risk profile, the person who has tried everything and been told to simply live with it.
We ask questions that have not been asked clearly enough. Why do some professions face dramatically higher joint deterioration than others? Why do risk profiles differ so much across ethnic groups? Why does the same active ingredient work in one form and disappoint in another? We do not pretend every question has a clean answer — we are honest about what the evidence shows, what it does not, and what is still being worked out.
And we carry products — but only ones we genuinely believe in. Products with real clinical research, tested on real people, with transparent evidence available. We do not manufacture anything. We are an authorised distributor, and we treat that as a responsibility, not just a business.
What we carry
Today we carry URAH — a micellar transdermal glucosamine cream developed in Singapore, with peer-reviewed publications in the Hong Kong Physiotherapy Journal and UK BMC Research Notes. It is what started this platform — several of us experienced meaningful, measurable relief from it, and that experience is what led us here.
As we grow, we intend to carry more — but only products that meet the same standard: genuine clinical evidence, honest positioning, and a real reason to exist beyond marketing. We would rather carry one product we believe in than ten we do not.
Our commitments
Evidence-led. Every clinical claim we make is referenced to published research. Where the evidence is uncertain, we say so.
Specific, not generic. Your profession, your ethnicity, your region, and your daily physical reality shape your health. We speak to those specifics rather than averaging them away.
Honest about what we sell. We will tell you what the research shows and what it does not. We are not here to sell you something you do not need.
Accessible. As a direct authorised reseller, we keep margins low so evidence-backed products are not priced out of reach.
Transparent. Clinical highlights and references are available on request. We always recommend consulting a healthcare professional before starting any supplement — especially if pregnant, nursing, on medication, or under medical care.
Influencers & partners
We provide a media kit, compliant talking points, and an affiliate program. If you’re a creator interested in collaborating, apply via our affiliate page and we’ll send onboarding materials and guidance on compliant messaging.
Get in touch
Questions or support? Email us at support@umicellar.com. For clinical queries, we can share study summaries on request.
Note: URAH products are cosmetic creams designed for general wellness and skin application. They are not medicines. For specific health concerns, please follow the product usage instructions and seek advice from a qualified professional if needed.